This guide will walk you through the difference between a modular exhibition system and a traditional exhibition system, working out which is the best for your specific needs. The type of exhibition furniture that you use for your displays at trade shows and big exhibition spaces has an impact on the success of your appearance there as a business.

The whole idea of trade shows for businesses is to showcase services and products and to implore visitors to learn more about your brand and why you are the best choice for them to become a customer.

What is a traditional exhibition system?

A bespoke, traditional exhibition stand is created for a one-off, specific event. It is completely tailored for the specific floor space that you’ll be presenting from. If you are only planning on attending one event a year, a bespoke system that matches your needs in this way makes a lot of sense. You’ll have the chance to stretch your budget to include some eye-catching audio and visual elements, potentially too.

For companies that attend multiple events each year or are due to attend multiple shows within one wider event schedule, it becomes an expensive option. This is down to the fact that you must consider any changes to the format of the stand, cleaning, and maintenance.

What is a modular exhibition system?

A modular exhibition system is the best choice for companies attending multiple trade shows and exhibition events each year. They provide the best combination of a look and style that could be bespoke and traditional, but with the ease of installation and maintenance that comes with a portable stand. It’s a flexible, cost-effective choice that allows you to customise your stand every single time.

What are the benefits of a modular exhibition system?

The benefits of a modular exhibition system include:

Flexible and adaptable

The major benefit of a modular exhibition stand is that it provides you with the ultimate flexibility and adaptability across multiple events and trade shows. You can reconfigure your stand to suit the space and limitations of each space, and modular components can be removed or added to change the overall feel of your space.

Cost-effective

A modular stand is the most cost-effective option, as you are able to reuse and reconfigure across many events. This is in comparison to a similar cost for a traditional exhibition system that you might only use once before you need to start from scratch and spend money again on the purchase and installation of the system.

Sustainable

Sustainability is key for many modern businesses. A modular stand allows you to use the same materials time and time again. You’ll also find that many of the materials used in the design and manufacture of such stands are environmentally friendly and sustainable. Aside from the positive carbon footprint implications, it is also a positive to boost your brand’s green credentials to a wider audience.

Easy set-up

Trade shows can be challenging at the best of times. By using a modular exhibition set-up, you are making your time much easier. A quick and easy setup that requires no professional skills or tools makes the whole process quick and easy.

Make your stand at the next exhibition with a modular exhibition system!

The best exhibition display and system for your business will align perfectly with your specific goals, what you are looking to get out of the next exhibition and trade show, and the budget you have to play with. If you are attending one big exhibition a year and you need to make a great impression to maximise your budget, a traditional exhibition stand might be the best option.

If your company is planning to attend a variety of trade shows and exhibition events over the course of the year, a modular exhibition system might make more sense. It offers sustainability, simple set-up on the day, and is a cost-effective choice that will stand you in good stead for your future trade shows and exhibitions.